La importancia de añadir nuevo contenido a tu sitio web

26 Mar 2009
Posted by fjyaniez

content-is-king

En el juego de la optimización para mejorar el posicionamiento en los buscadores, hay varias técnicas o procedimientos que aprendes como especialista en posicionamiento en buscadores. Como webmaster, rápidamente se hace evidente la importancia de añadir nuevo contenido a tu sitio de forma coninuada tan pronto como empiezas a recibir un mayor volumen de tráfico. Añadir contenido nuevo y relevante sobre tu sitio, sus productos o servicios, o simplemente información y eventos relacionados con él, hace que el sitio esté actualizado y fresco a los ojos de tus visitantes y de los motores de búsqueda, especialmente Google.

Para alguien que tiene un negocio, escribir nuevo contenido de forma regular puede ser desalentador, pero según los expertos en marketing online de Google, es una de las técnicas más efectivas que se pueden hacer para mejorar el posicionamiento en buscadores. El nuevo contenido hace que tu sitio esté actualizado y da a tus lectores la impresión de credibilidad que les hace visitar tu sitio de forma periódica.

Si tu sitio es una tienda online probablemente estés añadiendo productos a tu inventario de forma periódica. Cuando introduces un nuevo producto en tu sitio, tienes la oportunidad de escribir e incorporar nuevo contenido sobre el producto. El artículo en sí mismo puede darte bastantes ideas sobre qué debes escribir. Considera escribir sobre las características positivas de tu producto, por qué decidiste incluirlo en tu inventario, y si habrá alguna oferta asociada con la nueva introducción del artículo. El contenido no sólo hace que tus visitantes y clientes estén al tanto de que vendes un nuevo producto, sino que además les da un contexto que hace que vean el artículo de forma más cercana, mejorando las posibilidades de que lo compren.

Recientemente tuve la oportunidad de analizar un par de sitios para optimizarlos, y la importancia de añadir nuevo contenido fue probada cuando me dí cuenta de que los sitios que tenían más contenido o páginas indexadas tenían un mejor page rank, más volumen de tráfico y eran más visibles en los resultados de los motores de búsqueda más populares. Estos factores combinados son la fórmula para tener un sitio web popular. Para aprender más sobre como añadir contenido a tu sitio web, navega por el artículo original (inglés):

http://sem-blog.optimum7.com/melissa/online-marketing-and-business/search-engine-optimization/how-important-is-adding-new-content-to-your-site/

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